Steve Haynes

Modern marketing: Cultural relevance as a competitive advantage

Unfortunately, it goes without saying that today's consumers desire to hear from brands in an authentic, inclusive, and culturally relatable manner. These agencies create campaigns that resonate with diverse communities

Making sense of digital interaction on Chinese social networks

As global brands expand their reach, a meaningful connection with Chinese-speaking audiences requires more than standard marketing tactics. The digital landscape for these communities is unique, ever-changing, and deeply inspired